Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. More than 2 million people at 200,000 companies worldwide, including BuzzFeed, Coca-Cola, Disney, Rip Curl and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business.
The challenge: Before working with ConversionLab, Campaign Monitor didn’t have a process or resources for dedicated conversion rate optimization. Through their PPC agency they had seen amazing numbers in traffic, but had yet not tapped the full potential on converting visitors to signups for trial accounts.
33
Based on solid hypothesis and
across several pages.
1 187%
The total uplift combined at an
average of 36% uplift per test.
64%
Increased conversion rates
means reduced customer
acquisition cost.
Paid traffic performed well in terms of clicks. We created landing pages and ran A/B tests to make sure those clicks turned into signups.
By adding exit intent we've been able to convert more than 10% of otherwise lost visitors to leads and a lead nurture funnel.
Message match between ad and landing page was greatly improved using dynamic text replacement.
With A/B testing we have continued to tweak conversion rates with a total of 1187% across 33 tests on several landing pages. The average lift in conversion per test is at a stunning 36%. Below you can see one of these tests.
A
B
WebGarage has helped Campaign Monitor grow our business by optimizing our landing pages. We’ve increased conversion rates by 260% and seen a significant reduction in customer acquisition cost. We are very happy with the results!
Shamita Jayakumar, Senior Marketing Manager
“
Campaign Monitor converted 271 abandoning visitors into leads in just one month by
offering their email marketing guide to users just as they are about to leave the page.
“We haven’t had to create any new content or pages,” sais Shamita Jayakumar, Senior
Marketing Manager at Campaign Monitor. “Instead, we’re leveraging the content we
already have and getting it in front of marketers who can use it. It really has been a case
of creating something from nothing.”
By using dynamic text replacement we can tailor the content to match each and
every ad on Google Ads without having to create multiple pages. The tight
message match ensures higher relevancy for the user - and Google rewards you
with higher quality score as they too will see the message match. The below
example gave a 58% uplift in conversion rates using dynamic text replacement.
1. DEFINE GOALS
First we establish your landing page goal. Do you need more leads, increase signups or drive sales?
2. INSIGHT & HYPOTHESIS
Based on insight, experience and analysis we create our hypothesis for testing "If we implement X we expect outcome Y".
3. DESIGN & IMPLEMENT
We design your page, write the copy, code and implement using Unbounce and integrate with your current leads-flow.
4. TEST & REPORT
To validate our hypothesis for improvement we run A/B split tests and report to you on the progress on a weekly basis.
We make sure you get more leads by creating and optimizing high performing landing pages.
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